Headlines, headlines, omg headlines.

Blogger U

Orientation

Welcome to BU :) (2:09)
How this program works (7:09)
Project: Join the Slack channel (6:19)
Time-frame & Graduation! (4:04)
Rosemarie's rant on courses - "Don't Flub 10k Subs" (5:17)
Pete's rant on courses (4:16)

Prerequisites

How to Do Work 2001 - The single hardest part of the blogging process. (6:54)
How to Do Work 2002 - Batching, Perfect Surroundings for Getting things Done. (11:11)
How to Do Work 2003 - Deep Blogging (11:19)
How to Write - Experts weigh in (13:56)
Project - Find the time. Schedule the time. (2:49)

Blogging 1001 - Avatar 2.0, purpose

Purpose (8:53)
Brands and Categories (8:15)
Avatar 1001 - The Bare Minimum (5-10 minute) (9:16)
The Transformation (sell it!) (9:51)
Avatar 1002 - Your Relationship to your Reader (Voice) (7:46)
Project & Case Study: Rosemarie Groner from Busy Budgeter

Blogging 2001 - Framework and Formulas For Success Blogging (really)

5 commonalities between every millionaire blogger (7:15)
The J Money Formula (5:26)
The J.D. Roth Formula (4:54)
The Videofruit Formula (6:59)
The YOU Formula (7:04)
Relationships are everything - part 1 (9:57)
Relationships are everything - part 2 - FEFE! (7:25)

Content 1001

Bad News Good News first! (6:14)
The Importance of Balance (9:37)
The Importance of Burnout (5:42)
The Bare Minimum of "Good" Content (9:18)
Standing out in a crowded niche (23:27)
Seriously contrarian blogging (17:09)

Content 2001

Content 3001

Email List Building 1001

Email list building 2001

Subscribers 51-500 (7:24)
Content Upgrades 2002 (29:16)
Quick email subs hack :) (5:34)
Subscribers 500-1,000 (7:17)
The Art of the Free (or cheap) Giveaway (16:18)
Case Study - BBB (19:46)

Email list building 4001

Traffic 1001

Bad News - Good news! (8:54)
80/20 Blog Marketing - The Hitlist (5:48)
Project: Create a hitlist (1:38)
The definition of marketing (per Seth Godin) (11:27)
Inbound channels vs outbound channels (5:17)

Traffic 3001 - SEO

SEO SEO SEO (4:59)
SEO 1001 - General Strategy (6:23)
SEO 1002 - Your *site* SEO (18:28)
SEO 1003 - Site structure (9:20)
SEO 1004 - What kind of content to produce? (12:13)
SEO - The Moz context strategy (15:06)
SEO 1005 - Keyword Research 80/20 guide. (24:55)
SEO 1006 - the Art of the Non-spammy Backlink (16:35)
Rank tracking and The 2nd Page Strategy (9:52)
SEO - Essential tools (free and paid)
Case Study - My Chasing Foxes traffic (3:53)
BONUS: Cool Backlink tip from Brian Dean's YouTube channel

Traffic 3002 - Pinterest

Blogger Outreach 1001

Why this is so super duper important (8:09)
How to ask people for things (7:11)
WIIFM (7:13)
Social Proof (9:44)
Case Study - Neil Patel (7:07)

Blogger Outreach 2001

Copy 2002 - Subject lines (10:34)
Copy 2003 - General copywriting 101 (+ email body!) (17:12)
How to *properly* follow-up (6:05)
Case Study - Rosemarie Groner and Brian Dean (10:18)
Awesome email and outreach tools (9:17)

Blogger Outreach 3001 - Pitching

Permission Marketing 3002 (12:16)
My first month blog sponsorship. (9:36)
Case Study - Seth Godin (7:07)
Case Study - Noah Kagan (8:02)
Case Study - Snappa, ConvertKit, KWFinder (13:03)

MASTERCLASS: Setting up a brand new blog.

Group call Archives

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