Ok, so here’s the thing:
Bloggers LOVE to obsess over website traffic. It’s in our blood.
You’ll find yourself constantly logging into Google Analytics (GA from here on out) and checking your stats.
HOWEVER, the following sentence is supremely important:
Blog Traffic is NOT a measure of your self-worth as a blogger, and is additionally a USELESS number on it’s own anyways.
Seriously. Screw blog traffic. It’s a metric you’ll eventually use to figure out what’s working, and what types of content your audience enjoys best.
It’ll help you grow, but obsessing over traffic will ONLY bring disappointment. Forever.
Why you need GA installed now.
You WILL want to see historical data for your blog, even if you don’t really use GA for the next 6 months.
Also, this assumes you have a Google account 🙂
1 – Sign up for an account (it’s free)
Here’s the link to GA: https://analytics.google.com/
Once you sign in to your Google account, you’ll be shuffled through a few additional set-up questions, etc…
Then you’ll probably be asked to create your first “property.” (i.e. website)
(Note: It’s very difficult for me to show lots of screenshots for this step, as I already have an established account, with multiple sites in it)
2 – Create your first property
Add a site!
So, your GA dashboard can be SUPER overwhelming, but you’re really just going to create what they call a property, where you’ll list out:
- The name of your site
- The URL
Once you have a GA account set-up, and have added your first property, that’s ALL you have to do in your GA dashboard! We’ll connect it to your site through a WP plugin we installed
So you can ignore the tracking ID for now. You won’t need to copy and paste that anywhere 🙂
3 – Go back to your WordPress dashboard, into the GA plugin we installed…
In case you didn’t catch the plugins email, or skipped to this lecture, the plugin is called “Google Analytics Dashboard for WP (GADWP).”
Once it’s installed
- click on “Google Analytics” item on your dashboard (on the left towards the bottom probably).
- Then click “authorize plugin”
- Then click “Get access” code
- (You might have to click “allow” on the next screen) else COPY the code and go back to your WP dashboard
- Enter in the code
- Click “save access code.”
That’s seriously it.
Google Analytics should be installed and running correctly.
That was easy, no?
Important: Blog traffic is useless…
ON IT’S OWN.
Please don’t obsess over it. In the future, you’ll use GA to dive into which pieces of content are doing well (so you can replicate!), as well as analyzing WHERE traffic came from (so you can know what to focus on for growth).
But for now, GA is going to be quite useless for you. Just allow it to work in the background!