Blogger U

A comprehensive blogging education to take your blog to the next level, complete with a core curriculum and mastermind fraternity.

   Watch Promo

NOTE: Blogger U is currently CLOSED for enrollment!

If you'd like to join the waiting list and be notified when it launches again, please use the form below!

"Pete provides a wide variety of tools and strategies to network within your blogging community and create amazing content. Because of this course, I am creating my first sponsored post and officially got paid to be a blogger for the first time.

My blog traffic grew consistently all month and my confidence for turning my blog into a legitimate business is at an all time high."

- Jamie,

"It gave me a different perspective on everything and I was able to get a lot of good feedback and suggestions. Not only was the class informative but it was also a great way to build my network."

- Linda, She Climbs The Ladder

Who is Blogger U for?

Blogger U was built for either:

  1. Brand new bloggers who haven’t launched yet, or
  2. Bloggers in their first 2 years (roughly)

Maybe you have already read several digital marketing articles from the “top-of-the-funnel” bloggers…telling you “how to start a blog,” BUT…

…you haven’t quite got the hang of it, haven’t built an organic growth cycle, and are otherwise overwhelmed and/or less than satisfied with you blogging progress thus far.

These new and/or struggling bloggers will come out of Blogger U with a clear understanding of the specific actions and strategies they should use to grow their blog.

What is the Blogger U program like?

Given we’re trying to condense what a blogger would learn in their first 6 years….into a 6 month course, it could be easy to get overwhelmed with the TON of information that’s available.

Therefore, we’ve set Blogger U into 3 components:

1 - An online course

The course content is “work at your own pace,” with a logical flow of learning. It’s video based, with text takeaways and PDF worksheets as well.

We start with a foundation based on principles, avatar, purpose, and producing content.

Next up, the full span of beginner, intermediate, and advanced traffic generation and email list building….and of course monetization.

Rounding out the course are case studies and guest lectures on a variety of topics people may or may not choose to focus on, such as Facebook Ads, Pinterest strategies, advanced HTML/CSS design, influencer outreach, etc.

2 - A monthly challenge

Each month, ALL enrolled students will be rotated towards action challenges designed to learn new skills and get them outside their comfort zone!

These rotate each month on broad topics like pitching, public speaking, email list growth, podcasting, guest posting, and more.

3 - A mastermind fraternity

Accountability. Problem-solving. Brainstorming. Motivation. Every blogger needs these things on their journey, and they can’t always do it alone.

“No blogger left behind” is our motto, as Blogger U has a built-in mastermind group to encourage continued engagement, collaboration, and at times much-needed support.

What will you walk away with from Blogger U?

The course content is designed to be comprehensive, meaning students have the opportunity to learn and experience ALL they likely need in order to start and grow a successful blog.

Upon graduation, you will now be armed with:

  1. Lessons and experiences from pro bloggers who have come before them.
  2. The knowledge of the specific actions and routines they need to take to grow their traffic, following, impact, and revenues.
  3. The tools and additional resources available to grow their blog.
  4. A unique strategy custom fit for their own blog.

Who teaches in Blogger U?

Pete McPherson is the founder, creator, and teacher behind Blogger U.

While Pete’s background is in Fortune 50 accounting system optimization, he has started well over 40+ blogs and online businesses. Some were failures, some were successes.

In 2017, he started a new blog and podcast, Do You Even Blog, the purpose of which is to provide tools and resources for income-seeking bloggers…in the format of interviews with world-class bloggers and entrepreneurs.

These pro bloggers also teach Blogger U.

Over 90% of the theories, examples, frameworks, tactics, and case studies in Blogger U are based on the work of long-established and successful bloggers, many of which earn well over six figures a year from their blogs.

"Being a long time "blogger" but trying to figure out what else I should do, this course got me focused on some things I wasn't really thinking about (e.g., Email Subscribers, Types of Content, Marketing).

I quickly came to the realization I have been writing and muddling along but never taking the next steps to grow my blog.

Now my only problem is I have 100 ideas and take away from the course that I need some time to take action on them."

- Eric W, Still Thinking

Class Curriculum

  Email list building 4001
Available in days
days after you enroll
  Traffic 3002 - Pinterest
Available in days
days after you enroll
  Group call Archives
Available in days
days after you enroll

Your Instructor

Pete McPherson
Pete McPherson

Podcaster, blogger, and one heck of a Star Wars fan, Pete founded Do You Even Blog in early 2017 to change the world.

No, really.

He aims to change the way people think about work and careers, specifically migrating to side-hustles, online businesses, and creating content for a living!

(I.e. Blogging, YouTube, Podcasting, and more)

Frequently Asked Questions

When does the course start and finish?
You will have access to the first three modules immediately, and everything else after 1 week. This is to ensure you take the foundational principles very seriously! The content is 100% work at your own pace.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to the entire curriculum, monthly challenge rotation, and mastermind group...for as long as you like - across any and all devices you own.
Who is Blogger U best suited for?
Any blogger seeking for a structured learning environment to grow their blog. This could include completely brand new bloggers, as well as intermediate bloggers who aren't yet satisfied with their growth progress.
What is the format of Blogger U?
The core curriculum lectures are primarily video based, but also include text takeaways, links, and the occasional PDF worksheet. The monthly challenges are organized via email and in the Slack group. At the moment, the mastermind group is housed entirely in Slack, though we might switch to a forum in the future.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund. Easy.

This course is not open for enrollment.