Blogger U

Who is Blogger U for?

Blogger U was built for either:

1. Brand new bloggers who haven’t launched yet, or
2. Bloggers in their first 2 years (roughly)

Maybe you have already read several digital marketing articles from the “top-of-the-funnel” bloggers…telling you “how to start a blog,” BUT…

…you haven’t quite got the hang of it, haven’t built an organic growth cycle, and are otherwise overwhelmed and/or less than satisfied with you blogging progress thus far.

These new and/or struggling bloggers will come out of Blogger U with a clear understanding of the specific actions and strategies they should use to grow their blog.

What is the Blogger U program like?

Given we’re trying to condense what a blogger would learn in their first 6 years….into a 6 month course, it could be easy to get overwhelmed with the TON of information that’s available.

Therefore, we’ve set Blogger U into 3 components:

1 - An online course

The course content is “work at your own pace,” with a logical flow of learning. It’s video based, with text takeaways and PDF worksheets as well.

We start with a foundation based on principles, avatar, purpose, and producing content.

Next up, the full span of beginner, intermediate, and advanced traffic generation and email list building….and of course monetization.

Rounding out the course are case studies and guest lectures on a variety of topics people may or may not choose to focus on, such as Facebook Ads, Pinterest strategies, advanced HTML/CSS design, influencer outreach, etc.

2 - A monthly challenge

Each month, ALL enrolled students will be rotated towards action challenges designed to learn new skills and get them outside their comfort zone!

These rotate each month on broad topics like pitching, public speaking, email list growth, podcasting, guest posting, and more.

3 - A mastermind fraternity

Accountability. Problem-solving. Brainstorming. Motivation. Every blogger needs these things on their journey, and they can’t always do it alone.

“No blogger left behind” is our motto, as Blogger U has a built-in mastermind group to encourage continued engagement, collaboration, and at times much-needed support.

What will you walk away with from Blogger U?

The course content is designed to be comprehensive, meaning students have the opportunity to learn and experience ALL they likely need in order to start and grow a successful blog.

Upon graduation, you will now be armed with:

1. Lessons and experiences from pro bloggers who have come before them.
2. The knowledge of the specific actions and routines they need to take to grow their traffic, following, impact, and revenues.
3. The tools and additional resources available to grow their blog.
4. A unique strategy custom fit for their own blog.

Who teaches in Blogger U?

Pete McPherson is the founder, creator, and teacher behind Blogger U.

While Pete’s background is in Fortune 50 accounting system optimization, he has started well over 40+ blogs and online businesses. Some were failures, some were successes.

In 2017, he started a new blog and podcast, Do You Even Blog, the purpose of which is to provide tools and resources for income-seeking bloggers…in the format of interviews with world-class bloggers and entrepreneurs.

These pro bloggers also teach Blogger U.

Over 90% of the theories, examples, frameworks, tactics, and case studies in Blogger U are based on the work of long-established and successful bloggers, many of which earn well over six figures a year from their blogs.